CAC optimised
before Series A.
Most startups build a marketing function after product-market fit. The problem is that PMF without a CAC model means you have found customers, not a scalable business. The CAC needs to be understood before you raise — because investors will ask, and "we haven't measured it yet" is not the answer.
The Startup Marketing Problem
Growth without a model
is a burn problem.
The most common startup marketing failure is not bad creative or wrong channels. It is spending before the model is understood. Ten million rupees across Instagram, LinkedIn, and Google — with no attribution system, no CAC measurement, and no framework for deciding which channel is working.
enlybiz builds the model before the spend. ICP definition, channel selection rationale, attribution installation, and a weekly measurement cadence — established in week one, before a single ad goes live. When you scale, you scale a working system, not a guess that happened to produce some results.
The startup engagement also integrates with enlysum — because marketing spend without a financial model is the leading cause of runway collapse. Every campaign budget is reviewed against the burn model before approval. Marketing and finance aligned from the same ecosystem.
ICP Definition & Validation
Ideal customer profile built from actual customer interviews — 8 minimum. Problem, trigger event, evaluation criteria, and decision authority documented per archetype. Not assumed.
CAC Measurement Framework
CAC calculated per channel from day one. Separate models for inbound vs. outbound. LTV estimated from contract value and churn assumptions. The ratio that determines fundraise readiness.
Investor Marketing Data Room
CAC, ROAS, pipeline velocity, and attribution data formatted for Series A due diligence. The marketing section of the data room produced as part of the engagement — not as an add-on.
The Startup Engagement
Marketing Architecture Setup
ICP documented. Attribution model installed. Channel selection rationale written. Budget framework agreed. Analytics dashboard live. No campaigns yet.
Minimum Viable Campaign
One channel. One message. One conversion event. Minimum spend to generate statistically useful data. CAC hypothesis tested against reality.
Scale What Works
Channels with CAC below target receive budget. Channels above target are paused or restructured. The model dictates the spend — not the plan made in week one.
Investor Package
Marketing performance data room: CAC by channel, ROAS trend, pipeline velocity, and growth projections grounded in actual conversion rates — not spreadsheet assumptions.
Build the model
before the spend.
One Growth Audit installs the attribution framework, defines the ICP, and produces the initial CAC model. No campaigns until the measurement is in place.
Launch a Growth Audit